When you work in digital accessibility, you hear a lot of things from customers, designers, developers, and agencies that just aren’t correct. Most are genuine misconceptions, but that doesn’t mean they’re harmless. At best, organizations can end up overspending on accessibility. But they also let organizations psych themselves out of pursuing greater accessibility out of fear that it will be too expensive or too difficult. And at worst, orgs might think they are accessibility conformant but are actually increasing their legal risk while missing out on the business benefits of digital accessibility.